Posts by Sarah Whitaker
Project Spotlight: Custom Branded Cookie Tins as Event Invitations
Project Spotlight: Custom Branded Cookie Tins as Influencer Event Invitations How The Branded Things turned branded cookie tins into personalized influencer invitations for Mom Water, creating social content before the event doors ever opened. The Client Mom Water is a fruit-infused vodka water brand built around personality. Every flavor in their lineup is named a…
Read MoreHow to Stop Reordering Employee Name Badges from Scratch with Every New Hire
How to Stop Reordering Employee Name Badges From Scratch Every Time Someone New Gets Hired How The Branded Things built an on-demand name badge program that eliminated single-piece ordering, locked in bulk pricing from day one, and gets new hire badges shipped in 72 hours or less. The Project: A Recurring Problem That Nobody Had…
Read MoreProject Spotlight: Skinny Mixes Influencer PR Kit
Project Spotlight: Skinny Mixes Influencer PR Kit How The Branded Things created the influencer PR kit and branded GWP items for the Skinny Mixes Stix product launch. The Project A Product Launch That Had to Work on Camera When Skinny Mixes was ready to launch their new Stix line, Proffee Stix protein coffee and Refresher…
Read MoreProject Spotlight: Tapster Custom Pint Glass Sleeves
Project Spotlight: Tapster Custom Pint Glass Sleeves A unique tasting experience warrants unique & beautiful custom pint glass sleeves. What better way to celebrate the open house for Lexington’s Tapster location than with custom branded pint glass sleeves? Perfectly matching the taps (of which you can self-pour & select whatever you like – how cool…
Read MoreHoliday Client Gifting for Banks: How to Get It Right Without the Scramble
Holiday Client Gifting for Banks: How to Get It Right Without the Scramble Branded Merchandise Tips Holiday Client Gifting for Banks: How to Get It Right Without the Scramble Every year, the same thing happens to bank marketing teams. October arrives. Someone mentions the holidays. A mild panic sets in. The gifting conversation that should…
Read MoreHow to Manage Branded Merchandise Across Multiple Bank Branches
How to Manage Branded Merchandise Across Multiple Bank Branches Branded Merchandise Tips How to Manage Branded Merchandise Across Multiple Bank Branches Ask any bank marketing director what one of the hardest parts of managing promotional products is, and the answer may include budget, creativity, new ideas, but one specific common issue with a bank’s branded…
Read MoreDoes the Quality of a Promotional Product Actually Affect Your Brand? What the Data Says
What the Data Actually Says About Branded Merchandise — Part 3 of 3 Does the Quality of a Promotional Product Actually Affect Your Brand? What the Data Says There is a version of branded merch that does its job quietly and well. Someone receives it, uses it regularly, and thinks a little more favorably about…
Read MoreWhat Promotional Products Do People Actually Want? What the Data Says About Smarter Merch Choices
What the Data Actually Says About Branded Merchandise — Part 2 of 3 What Promotional Products Do People Actually Want? What the Data Says About Smarter Merch Choices Most branded merch budgets do not fail because of how much was spent. They fail because of what got ordered. The wrong product — even at a…
Read MoreAre Promotional Products Worth the Budget? What the Data Actually Says
What the Data Actually Says About Branded Merchandise — Part 1 of 3 Are Promotional Products Worth the Budget? What the Data Actually Says Every marketing budget has a line item for digital. Most have one for social. Some have one for paid search, display, video, events, and out-of-home. And then, somewhere near the bottom,…
Read MoreIs Branded Merch Worth the Money? A Marketer’s Honest Answer
Is Branded Merch Worth the Money? A Marketer’s Honest Answer A note from our owner, Sarah Whitaker Every time budgets get tight, the same thing happens. Digital ad spend stays. Branded merch gets cut. And honestly? I get it. When someone is asking you to justify every dollar, it is a lot easier to point…
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