The Team Behind the Merch
The Branded Things is a branded merchandise and corporate gifting company built for organizations that take their brand seriously. We serve marketing teams, HR leaders, and brand managers across the country who need a partner that knows their brand, brings ideas before they have to ask, and handles everything from concept to delivery.
We are a division of Williams Advertising, which has been building brands since 1980. Merch is not a side service here. It is the whole point.
Start a ProjectBranded Merchandise, Start to Finish
From a single curated gift to a system-wide recognition program across hundreds of locations, we handle the product, the production, and everything in between.
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Branded Merchandise & Apparel
Custom branded apparel, drinkware, bags, tech accessories, tradeshow giveaways, and more. We source from an extensive supplier network and know what holds up and what does not. Every product is quality-checked before it ships. |
Corporate Gifting Programs
Client appreciation, employee recognition, holiday gifting, and new hire onboarding. We build programs that feel considered, with curated products and packaging that reflect the care behind them. |
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Custom Kitting & Fulfillment
We kit, box, and ship branded packages directly to recipients or locations. Whether you need 20 kits or 2,000, we manage the production and logistics so your team never has to touch it. |
Online Company Stores
For organizations managing merch across departments, locations, or employee populations, we build and manage branded online stores where teams can order within brand-approved guidelines. |
Built for Organizations That Take Their Brand Seriously
We work with mid-size to large organizations across manufacturing, banking and financial services, healthcare, professional services, and more. The people who call us are usually managing a brand across more complexity than one person should handle alone.
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Marketing Directors
Responsible for everything. Merch needs to be handled, not managed. They need ideas, not a catalog to sort through. |
HR & People Teams
Running recognition, onboarding, and appreciation programs at scale. They need consistency and execution across high employee counts. |
Brand Managers
Protecting the brand across every touchpoint. They need a partner who treats their brand standards like their own. |
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Communications Teams
Managing merch across multiple locations or events. They need a single point of contact and a consistent result every time. |
Operations & Facilities
Sourcing durable, functional branded items that still reflect well on the company. Quality without the complexity. |
Event Planners
Delivering branded merch for clients or corporate events. They need a vendor who will hit the date and match the brief. |
The Standards We Hold Ourselves To
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Own the Outcome
We understand the goal before we start and we do not stop until we deliver. We sweat the details, hold ourselves accountable, and never pass a problem back to you. If something is not right, we make it right. |
Relationships Over Transactions
We are built for ongoing partnerships. The longer we work together, the better the work gets. We prioritize your long-term success and we take our clients' growth personally. |
Go the Extra Mile
Good enough is not our benchmark. We exhaust creative options, follow through until it is right, and give our best on every project, regardless of size. That is what caring about the work looks like. |
Experienced, Recognized, and Proud of Both
SBA-Certified Woman-Owned Small Business
The Branded Things is an SBA-certified 100% woman-owned small business. Our founder, Sarah Whitaker, brings 20 years of marketing experience and over a decade of specialized expertise in branded merchandise. She has been recognized as a Top 40 Under 40 in the promotional products industry and is an active voice on merch strategy, brand, and what makes promotional products actually perform. Being woman-owned is not a footnote. It is part of who we are, and something we are proud to offer clients who prioritize diverse supplier relationships. Documentation available upon request. |
As Seen & Heard
Our work and thinking have been featured across the promotional products industry. See all features on our News page.
Top 40 Under 40
Promotional Products Industry Recognition — Sarah Whitaker
SKUcast Podcast
Branded Merchandise Strategy with Sarah Whitaker
Promo UpFront Podcast
Powerhouse Women in Promo — Sarah Whitaker
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What People Ask Before They Reach Out
We Put Our Thinking in Writing
We share what we know because informed clients make better decisions and get better results.
Make Merch the Easiest Part of Your Job
Tell us about your next project and we will take it from there. No pressure, no overwhelming options. Just a focused conversation about what you need.
Start a Project