Who We Are

The Team Behind the Merch

The Branded Things is a branded merchandise and corporate gifting company built for organizations that take their brand seriously. We serve marketing teams, HR leaders, and brand managers across the country who need a partner that knows their brand, brings ideas before they have to ask, and handles everything from concept to delivery.

We are a division of Williams Advertising, which has been building brands since 1980. Merch is not a side service here. It is the whole point.

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What We Do

Branded Merchandise, Start to Finish

From a single curated gift to a system-wide recognition program across hundreds of locations, we handle the product, the production, and everything in between.

Branded Merchandise & Apparel

Custom branded apparel, drinkware, bags, tech accessories, tradeshow giveaways, and more. We source from an extensive supplier network and know what holds up and what does not. Every product is quality-checked before it ships.

Corporate Gifting Programs

Client appreciation, employee recognition, holiday gifting, and new hire onboarding. We build programs that feel considered, with curated products and packaging that reflect the care behind them.

Custom Kitting & Fulfillment

We kit, box, and ship branded packages directly to recipients or locations. Whether you need 20 kits or 2,000, we manage the production and logistics so your team never has to touch it.

Online Company Stores

For organizations managing merch across departments, locations, or employee populations, we build and manage branded online stores where teams can order within brand-approved guidelines.

Who We Work With

Built for Organizations That Take Their Brand Seriously

We work with mid-size to large organizations across manufacturing, banking and financial services, healthcare, professional services, and more. The people who call us are usually managing a brand across more complexity than one person should handle alone.

Marketing Directors

Responsible for everything. Merch needs to be handled, not managed. They need ideas, not a catalog to sort through.

HR & People Teams

Running recognition, onboarding, and appreciation programs at scale. They need consistency and execution across high employee counts.

Brand Managers

Protecting the brand across every touchpoint. They need a partner who treats their brand standards like their own.

Communications Teams

Managing merch across multiple locations or events. They need a single point of contact and a consistent result every time.

Operations & Facilities

Sourcing durable, functional branded items that still reflect well on the company. Quality without the complexity.

Event Planners

Delivering branded merch for clients or corporate events. They need a vendor who will hit the date and match the brief.

How We Work

The Standards We Hold Ourselves To

Own the Outcome

We understand the goal before we start and we do not stop until we deliver. We sweat the details, hold ourselves accountable, and never pass a problem back to you. If something is not right, we make it right.

Relationships Over Transactions

We are built for ongoing partnerships. The longer we work together, the better the work gets. We prioritize your long-term success and we take our clients' growth personally.

Go the Extra Mile

Good enough is not our benchmark. We exhaust creative options, follow through until it is right, and give our best on every project, regardless of size. That is what caring about the work looks like.

Our Credentials

Experienced, Recognized, and Proud of Both

SBA-Certified 100% Woman-Owned Small Business
SBA-Certified Woman-Owned Small Business

The Branded Things is an SBA-certified 100% woman-owned small business. Our founder, Sarah Whitaker, brings 20 years of marketing experience and over a decade of specialized expertise in branded merchandise. She has been recognized as a Top 40 Under 40 in the promotional products industry and is an active voice on merch strategy, brand, and what makes promotional products actually perform.

Being woman-owned is not a footnote. It is part of who we are, and something we are proud to offer clients who prioritize diverse supplier relationships. Documentation available upon request.

As Seen & Heard

Our work and thinking have been featured across the promotional products industry. See all features on our News page.

Common Questions

What People Ask Before They Reach Out

What types of companies does The Branded Things work with? +
What is the difference between branded merchandise and promotional products? +
Can you help with employee recognition programs for large organizations? +
Do you work with companies outside of Kentucky and Tennessee? +
How do branded merchandise programs support marketing and HR goals? +
What is the typical minimum order for branded merchandise? +
How far in advance should we plan a branded merchandise order? +
Can you source sustainable or socially responsible branded products? +
Is The Branded Things a certified woman-owned business? +
How do we get started working with The Branded Things? +
Ready When You Are

Make Merch the Easiest Part of Your Job

Tell us about your next project and we will take it from there. No pressure, no overwhelming options. Just a focused conversation about what you need.

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