How to Effectively Use Branded Merchandise to Build Company Culture

We now live in an expressive economy. People used to buy with their brains; now they buy with their hearts. The same is true for employment decisions, replacing “where must I work?” is “where do I want to work?”. Employees are seeking companies to work for whose values align with theirs - just as consumers are doing with their purchasing decisions, which is why the importance of well communicated and well celebrated corporate values is paramount.

Humans are driven by feelings. If you want your product or brand to be remembered, people must be engaged and impassioned by the interaction with your company. The best companies are the ones that immerse their employees in their culture at every step of the way, considering branded merchandise first. When used intentionally, branded merchandise can be quite powerful. A strategic approach to your use of branded merchandise is important, or you risk losing your return on the investment. As more interaction is digital, that tangible branded merchandise is even more impactful in building connections.

Want to learn about 4 Ways to effectively use branded merchandise to build company culture? Request our white paper! An article written by Branded owner Sarah Whitaker on the effective use of branded merchandise in building company culture was featured in the 2022 Best Places to Work in Kentucky magazine.