Building Trust in Sustainability with Aware™ Technology

In today's world, sustainability is more than just a buzzword—it's a movement. And at Branded, we're all about staying ahead of the curve. That’s why we’re excited to share Aware™ with you, a game-changing traceability technology that builds trust by ensuring sustainable materials are authentic throughout the production process. But what sets Aware™ apart? Let’s dive in!

Aware™ is the world’s first hybrid traceability solution, and it acts like a virtual passport for sustainable materials. This system tracks the journey of every product from its initial textile form all the way to your hands—ensuring every step meets the highest eco-friendly standards.

The Aware™ Three-Step Process

Step 1: Tracing from the Start

It all begins with the Aware™ Tracer Particles. These tiny but mighty tracers are added to the recycled fibers that make up the product's fabric. Once embedded, these particles are spun into yarn, and the magic begins. These tracers are detectable at every stage of production, ensuring that from thread to tote, the materials remain sustainable and traceable.

Step 2: Verifying Every Step of the Journey

Throughout the entire production process, the Aware™ Tracer Particles are scanned to verify that nothing has altered along the way. This tracking keeps an eye on the product’s journey, verifying its integrity, authenticity, and sustainability.

Step 3: A Virtual ID & Product Passport

At the end of the line, the consumer gets direct access to this detailed tracking information. By simply scanning a QR code sewn into each product, customers can view the Aware™ Virtual ID & Product Passport. This virtual passport gives access to important sustainability data, helping buyers make informed decisions.

What Does the Aware™ Passport Reveal?

When you scan the Aware™ QR code, you’ll unlock a world of trusted information, including:

Materials: Know the exact composition of your product—right down to the recycled fiber.
Product Journey: Follow the entire production journey, seeing exactly where your product originated and how it made its way to you.
Impact: View impact data that provides detailed environmental calculations, giving insight into how your purchase positively affects the planet.
Working Conditions: Rest easy knowing the product was made under fair labor practices, adhering to high ethical standards.

Why Aware™ Matters

Consumers are demanding more transparency, and brands that can prove their commitment to sustainability are standing out in a crowded market. Aware™ helps brands, including Gemline, meet that demand by providing verified information on product materials, production, and ethical practices.

By incorporating Aware™ traceability technology into their offerings, companies are making it easier than ever for consumers to make sustainable choices they can feel confident about. And when you partner with Branded by Williams Advertising, we help you connect with these conscientious consumers, showing that your brand cares about more than just the bottom line.

So, are you ready to embrace the future of sustainable products with Aware™? Let’s work together to make transparency the new standard in sustainability.