Welcome to the Team

Here's What To Expect Working with the Branded Team.

When it comes to team building, employee engagement, communicating company culture, incentivizing, thanking and rewarding - there’s no other medium quite like branded merchandise. That’s where we come in. We’re solutions providers, and our clients’ problems come first.

Branded is the Williams Advertising division that specializes in custom branded merchandise. We bring creativity to the branded products that represent your brand. We tailor branded merchandise and merchandise strategies to align with your goals. Our capabilities include promotional products and merchandise, printing, apparel, online stores, gifts, loyalty programs, incentives, brand boxes and custom items. Our expertise is in recommending merchandise to generate the business you want to get, build loyalty with your brand, and help tell your brand’s story. For over 35 years, we’ve been helping businesses build their brands.

We’re so glad to have you coming onboard!

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Perks & Benefits

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Learn About Our Capabilities

Download Your Onboarding Brochure

News

Solution Spotlight: Making Your Life Easier With Company Stores

When you decide to offer corporate apparel, it can be a task if you’re not armed with the proper tools.  Ever walked up and down the halls of your office with paper order forms? Or maybe you’ve sent an email, then you’ve tried to keep up with various replies only to result in the compilation of orders one by one into a spreadsheet with a prayer no one's order was left behind? Whew! At some point in their career, every marketing, human resources or business owner has dealt with this.

With Branded online company stores, our goal is to make your life easy. A Branded online store will completely take order management off your list - no more guessing sizes, reconciling paper forms or chasing down payments. No more questions about color availability or leaving branding choices up to decision-makers at multiple locations. And your employees? They’ll get a super easy online store to use just like everyone is used to.

Offering branded apparel is a great way to identify your employees, sure, but creating a store full of on-brand, quality apparel is a great way to help build community culture and market your company too.

Depending on your needs, we have different types of shop we create. Ongoing stores are great to keep open all year round. Hired a new employee? Awesome! Just head to the store to grab them some team swag they’ll love. Have an event that you want t-shirts and other fun branded items for? That’s what the pop-up is for! Is your corporate marketing team centralized, but different buyers are at multiple locations? Let’s streamline and maintain brand consistency by setting up a multi-location store.

 

We will work together to curate the perfect selection of branded merchandise for your specific need and type of online store.  Once we land on your favorites, from there, we will provide pricing, mock ups, and everything else in between. Once you say it’s good to go, we will launch the store!

With a store build out, we create and load imagery for the awesome products you have decided on.  After adding photography, we load pricing and set shipping & pick up parameters. We will even market the store on your behalf to let your people know what you’re offering them. Do you want to provide a certain item or dollar amount at no charge to your online shoppers? We’ve got you covered.  Once launched, we completely manage the store. We will receive & process the orders, send order confirmations and accept payments (where applicable).  We can also single-invoice everything if you’re accumulating orders your company is purchasing on behalf of your team. Then we produce the beautiful products that you and your team will love! 

An exciting component of an individual-paid store is the ability to offer coupons & discounts. Offer rewards in the form of dollar amounts off their purchase, or make it percentage-based. We even have the ability to offer individuals a certain reward as part of an incentive program, as a subset of the larger ongoing store. We can do all the coupons you may need.  We can lock down the ability of coupons by individual or by domain - you make the call. 

When it comes time for payment, payroll deductions, individual checks and even cash payments made by employees for their order can become a thing of the past when you implement Branded online stores. We can set up the Branded store so that the company is billed for the entire order, or individual orders can be paid by credit card. 

What are you waiting for?! Let’s make some awesome corporate merch AND make your life easier! Reach out to us at [email protected] to get started.

Solution Spotlight: Name Badges On Demand

Custom Badge Program for Employees

Click to view our guide on employee badges on-demand.

You have a whole checklist of things to do when onboarding employees. Office tours, training schedules, observations, filling out form after form.  But let's back up a minute to that moment when you get the "I accept".  There is a lot of work that goes in before an employee even begins their first day.  If employee badges and identification cards are one of your first orders of business with a new hire, we have an easy solution to reduce your time spent in that endeavor.

Today you may be calling someone for a single badge, emailing a list to someone for a group of new hires, or even printing badge inserts or temporary badges for new employees while you await your badge printing.

Our solution spotlight on our badge program aims to introduce you to a quick, easy way to not only save time on your employee badges, but also introduces a way to save money on this new hire expense.  It also gives you a solution for a completely custom designed solution for badges (goodbye generic badges, hello custom!).

When you rebrand or order new badges for your entire company, you realize cost savings by ordering in bulk.  When you hire new employees, you don't always hire in multiples.  As a result, you often enjoy a quantity discount on your whole company badge order one time, and then you're hit with higher costs on remaining badge orders.  Not to mention, you're back ordering, proofing, requesting PO's, reconciling charges, etc. for a single badge.

With employee badges being important for both branding and security, we know time is of the essence when it comes to badge fulfillment.

The Branded badge program allows you to:

  • Say goodbye to generic badges! Get completely custom (designed & on-brand) badges
  • Order any style badge (plastic, metal, reusable, specialty)
  • Add features like photos, security access, chalkboard, dry erase, and more.
  • Save money with bulk quantity discounts
  • Save on setup fees - there aren't any!
  • Only receive the badges you need now
  • Order additional badges as you need from one convenient online portal 24/7
  • Remove purchase tasks like PO's & invoicing

Let's chat about how we can implement the Branded badge program for your company.

 

What You'll Need to Get Started

  • Aug 16, 2021

    1. Tell us your biggest challenges.

    You bring the problems, we'll bring the solutions. Employee engagement an issue? Culture building with a remote staff? Rewards and incentives? We've seen it all, and we craft our solutions to your specific needs. 

  • Aug 16, 2021

    2. What's Worked? What Hasn't?

    Tell us what has worked in the past, and what has not.  We tailor our suggestions to your specific needs, so let us know if there's something you're specifically after, or something that your audience hasn't responded well to in the past.

  • Aug 16, 2021

    3. Event or Initiative Details

    List event or initiative details. The more we know about your goals, the more in sync we can be with our recommendations for your promotional items to support them. 

  • Aug 16, 2021

    4. Budget, Quantity & Timeline

    How many people are you attempting to reach? What investment would you like to make to reach these people? What timeline are we working with to do so? 

  • Aug 16, 2021

    5. We Take it From There

    We'll compile everything we've learned, go through ideation and maybe even some design at this point, and come back to you with how we think promotional products and branded merchandise can best align with your goals. 

Our Core Values

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