If you don’t know what vector art is, it’s hard to imagine why it is so important for your branding and marketing efforts. So, let’s start by defining what vector art is. Vector art is a file type created in programs like Adobe Illustrator. They use mathematical formulas to create images that are able to be resized without losing quality. The opposite of a vector graphic is raster art. Raster art is made from colorized pixels that aren’t able to be resized without losing quality (imagine blurry or stretched logos). 

Now that we have an idea of what vector art is, let’s talk about some of the reasons you should create or have your logo in a vector file.

Why Your Logo Should Be a Vector FIle

In marketing, you’ll find vectors everywhere. It’s usually very simple to edit vector designs, giving you control over the colors, components, or layout of a particular graphic until you’re satisfied with it. Whether we’re talking about your logo, illustrations, typography, or other branding elements, vectors should be a part of your branding guidelines. Creating your branding elements in vector format helps keep all of the elements consistent and at a high resolution, which is very important when establishing your brand identity. The last thing you want is for your logo to show correctly on your website but seem stretched on any promotional material. Starting with vector graphics can be a cost-effective and time-saving strategy. 

Vector Art is Higher Quality Than Raster Art

Because of the quality of graphics and the ability to export it in different formats, vendors usually ask for logos to be in vector form so they can resize them to fit on whatever canvas they need, with every detail remaining in place. Outside of promotional materials and printed marketing collateral, vector art is great for websites because the files are usually smaller than other options, making faster loading times on a website or social page you may be working on. With the use of vector graphics, you’ll never have to worry about your logo looking different on different sized screens. Whether you’re looking at them on a handheld device like a cell phone or high-resolution television screen, the visual effect will be crisp, clean, and high quality with vector graphics. You won’t lose a single detail and your graphic will still pack a punch no matter the size.

With all of that being said, you can see some of the reasons why vector art is the preferred graphic type across printed and digital marketing material. No matter where or how you plan on marketing your business, consider vector graphics as your logo source for ease of use in all of your future marketing projects. 

Don’t have vector art for your promotional items or branded merchandise project? No worries! Reach out to us at [email protected] and we can talk about logo redraws before we begin your project.