42 Stats You Need To Know About Promo Products

Promotional drinkware and logo tote bag

42 Stats You Need To Know About Promo Products 2021 Pantone Colors in promotional products. We’ve compiled 42 stats you need to know about promotional products.  Whether using by themselves or in a marketing campaign, promotional products are one of the most effective and most well liked advertising methods.  Promotional products, or swag, is a…

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Creating Custom Caps: 101

Customized trucker cap with embroidery.

Creating Custom Branded Caps 101   69% of consumers own a custom hat, impressive right? It gets better. 85% of those consumers remember the advertiser who gave the branded cap to them. We’re totally nerding out with the statistics, but there’s so much to say about the lasting impact a custom branded cap can have…

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What Consumers Really Think of Promo: Holiday Gifts Edition

Kentucky Season Of Giving Tin

What Consumers Really Think of Promo: Holiday Gifts Edition Data collected examines what types of holiday gifts consumers prefer, the importance of personalization, and how these branded gifts can influence brand perception. 80% consider a present from their employer to be meaningful. The 2023 Holiday Gift Survey research is in, and we have some winners…

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Is Swag Effective? (Promotional Products’ Impact on Marketing, Part One)

How Effective Is Swag

Is Swag Effective? (Promotional Products’ Impact on Marketing, Part One) Part one examines if swag is effective in of our look at the 2023 Ad Impressions Survey, examining promotional products’ impact on your marketing efforts. If it’s swag, or stuff we all get, is it even an effective marketing channel? The Advertising Specialty Institute researched…

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Employee Onboarding 101

Company onboarding kit with branded backpack, branded tumbler, branded tech gifts.

Employee Onboarding 101 The paperwork, the approvals, the systems setups – onboarding new employees is no small task. We’re sharing this information as a resource for you on how to have an onboarding branded merchandise strategy in place. This way on start day you’re not rummaging through the promo product closet only to realize you’re…

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3 New Ideas for 2023 Tradeshows

3 New Ideas for Tradeshows

3 New Ideas for 2023 Tradeshows New ways to position yourself for growth at this year’s events. Hey notice we didn’t say, 3 new ideas for promotional products for your tradeshow. That’s because we’re wanting to make a point. There’s a larger concept here than just new ideas for promo items, and that point is…

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What is a Branded Merchandise Strategy & Why Does My Company Need It?

Branded Merch and Why You Need a Strategy

What is a Branded Merchandise Strategy & Why Does My Company Need It? Much like you have a content marketing strategy, a calendar for promotional offers, or a budget for digital ad spend, your business should have a branded merchandise strategy.  Let’s step back for just a second – what is branded merchandise? Some call…

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