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42 Stats You Need To Know About Promo Products
42 Stats You Need To Know About Promo Products 2021 Pantone Colors in promotional products. We’ve compiled 42 stats you need to know about promotional products. Whether using by themselves or in a marketing campaign, promotional products are one of the most effective and most well liked advertising methods. Promotional products, or swag, is a…
Read MoreCreating Custom Caps: 101
Creating Custom Branded Caps 101 69% of consumers own a custom hat, impressive right? It gets better. 85% of those consumers remember the advertiser who gave the branded cap to them. We’re totally nerding out with the statistics, but there’s so much to say about the lasting impact a custom branded cap can have…
Read MoreIf They’re Throwing Away Your Merch, You’re Throwing Away Your Money
If They’re Throwing Away Your Merch, You’re Throwing Away Your Money Let’s set the scene: you’re attending an event and you’re getting handed promotional products left and right. You look at it, thank the person who gave it to you, throw it in your bag, and repeat this cycle for the next few hours. When…
Read MoreWhat Consumers Really Think of Promo: Holiday Gifts Edition
What Consumers Really Think of Promo: Holiday Gifts Edition Data collected examines what types of holiday gifts consumers prefer, the importance of personalization, and how these branded gifts can influence brand perception. 80% consider a present from their employer to be meaningful. The 2023 Holiday Gift Survey research is in, and we have some winners…
Read MoreIs Swag Effective? (Promotional Products’ Impact on Marketing, Part One)
Is Swag Effective? (Promotional Products’ Impact on Marketing, Part One) Part one examines if swag is effective in of our look at the 2023 Ad Impressions Survey, examining promotional products’ impact on your marketing efforts. If it’s swag, or stuff we all get, is it even an effective marketing channel? The Advertising Specialty Institute researched…
Read MoreEmployee Onboarding 101
Employee Onboarding 101 The paperwork, the approvals, the systems setups – onboarding new employees is no small task. We’re sharing this information as a resource for you on how to have an onboarding branded merchandise strategy in place. This way on start day you’re not rummaging through the promo product closet only to realize you’re…
Read More3 New Ideas for 2023 Tradeshows
3 New Ideas for 2023 Tradeshows New ways to position yourself for growth at this year’s events. Hey notice we didn’t say, 3 new ideas for promotional products for your tradeshow. That’s because we’re wanting to make a point. There’s a larger concept here than just new ideas for promo items, and that point is…
Read MoreWhat is a Branded Merchandise Strategy & Why Does My Company Need It?
What is a Branded Merchandise Strategy & Why Does My Company Need It? Much like you have a content marketing strategy, a calendar for promotional offers, or a budget for digital ad spend, your business should have a branded merchandise strategy. Let’s step back for just a second – what is branded merchandise? Some call…
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