Posts by Sarah Whitaker
Promo Products that Influence Buyer Behavior (Promotional Products’ Impact on Marketing, Part Three)
Promo Products That Influence Consumer Behavior (Promotional Products’ Impact on Marketing, Part Three) Part three of our look at the 2023 Ad Impressions Survey, examining promotional products’ impact on your marketing efforts. To wrap up our series, we’re examining which promo products influence behavior. How do promo products, branded merchandise and branded apparel impact business?…
Read MoreThe Missing Piece of Your Social Media Marketing:Events Edition
The Missing Piece of Your Social Media Marketing Strategy: Events Edition What does branded merch have to do with social media, and should event branded merch be a part of your social media marketing strategy for your event? Sarah here! I’m an influencer. Or at least one person thought enough of me to include me…
Read MoreWhat’s the Cost Per Impression of Branded Merch? (Promotional Products’ Impact on Marketing, Part Two)
What’s the Cost Per Impression of Branded Merch? (Promotional Products’ Impact on Marketing, Part Two) Part two of our look at the 2023 Ad Impressions Survey, examining promotional products’ impact on your marketing efforts. This time we’re talking cost per impression of branded merch. In part one of our look at if swag and promotional…
Read MoreIs Swag Effective? (Promotional Products’ Impact on Marketing, Part One)
Is Swag Effective? (Promotional Products’ Impact on Marketing, Part One) Part one examines if swag is effective in of our look at the 2023 Ad Impressions Survey, examining promotional products’ impact on your marketing efforts. If it’s swag, or stuff we all get, is it even an effective marketing channel? The Advertising Specialty Institute researched…
Read MoreGifts for Your Employees’ and Clients’ Families to Enjoy
Gifts for Your Employees’ and Clients’ Families to Enjoy When promotional products aim to connect with their recipient on a more human level, that’s when you have success. Taking your gift of appreciation a step farther than your employee or your client’s use, what could you gift that might have meaning for them with their…
Read MoreEmployee Onboarding 101
Employee Onboarding 101 The paperwork, the approvals, the systems setups – onboarding new employees is no small task. We’re sharing this information as a resource for you on how to have an onboarding branded merchandise strategy in place. This way on start day you’re not rummaging through the promo product closet only to realize you’re…
Read MoreThe Fractional Marketing Team Member You Didn’t Know You Needed
Branded by Williams: The Fractional Marketing Team You Didn’t Know You Needed When it comes to swag selection, it truly is an art. But that’s not always the experience you get, is it? Sometimes you’ve done your promo products search on your own through a DIY, submit your art & hold your breath until the…
Read MoreSmall Business Day at the Capitol
Small Business Day at the Capitol Branded by Williams Advertising Owner Sarah Whitaker Testifies on Behalf of Small Businesses Sarah Whitaker joins Kentucky Chamber’s John Hughes testifying at Small Business Day at the Capitol in 2023. As a small business, we know how important it is for small businesses to have a voice when it…
Read More8 Tips for Creating Branded Merchandise
8 Tips for Creating Branded Merchandise Use these suggestions when you think about your next branded merchandise project. Use these 8 tips for creating unique branded merchandise and promotional products: Identify your target audience: Understanding your target audience will help you determine the types of products they would be interested in. Define your brand’s personality:…
Read MoreNews: Additional Warehousing & Fulfillment Added
Added Warehousing, Fulfillment & Storage Capabilities Branded now offering additional capacity for client distribution needs. We are jumping for joy over this one! For our clients that need life simplified & want a single source for ordering, kitting, warehousing and fulfillment of their promotional items, we’ve just added over 16,000 sf of warehousing, fulfillment &…
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